The Centre for Responsible Credit (CfRC) published a report on 3 December 2024 concluding that the Money and Pensions Service (MaPS) approach to estimating the number of people in need of debt advice is "overly restrictive"1. The report is a secondary analysis of the MaPS Debt Need Survey for 20231.
MaPS changed the way it estimated the number of people in need of debt advice in 20211. The CfRC analysis states that the current method excludes 5 million people who, in its assessment, clearly have a need for advice1. It adds that the approach is restrictive enough to exclude a third of people who are receiving debt advice from the definition of needing it1.
"we find its approach to be overly restrictive, excluding 5 million people who clearly have a need for advice"
The report does not set out a revised estimate of the total number of people in need of debt advice, and no figure for that total appears in the published summary1. MaPS has not responded to the report in the material published on 3 December 2024, and no response from MaPS has been reported1.
The CfRC describes itself as having led campaigns for caps on the costs that payday lenders and rent-to-own firms can charge, which it says has saved borrowers an estimated £150 million per year since 20151. It also states that it has recently supported the We are Debt Advisers campaign from its own revenues1.
Why it matters for households
The number of people MaPS counts as needing debt advice feeds into how debt advice is planned and funded across the UK. If the CfRC analysis is right, the official estimate understates the population that services are built around, and the gap it identifies is 5 million people1. The report also says the definition leaves out a third of people already receiving debt advice, meaning some households in the system are not counted as needing it1.
The practical effect for a household depends on decisions taken by others, not on the report itself. Nothing in the published material changes who is eligible for debt advice, how advice is accessed, or what it costs a household. No change to MaPS methodology, funding or eligibility has been announced alongside the report1.
What happens next
No next steps are set out in the published material. The report was published on 3 December 2024 and is available to download1. No date has been given for any response from MaPS, and no review or consultation on the methodology has been reported1.
Sources1 cited
- The need for debt advice and the challenges ahead responsible-credit.org.uk


StepChangeFree debt advice and solutions from a charity
National DebtlineFree debt advice by phone, webchat and online
MoneyHelperFree, impartial money and pensions guidance, set up by government
Citizens AdviceFree advice on money, consumer and legal problems in England and Wales
Citizens Advice ScotlandFree advice across Scotland