Which? analysis published on 22 September 2025 found that the proportion of savings accounts offering rates that beat inflation has fallen from 80% in January 2025 to 49%1. The consumer body said the finding means cash held in the remaining accounts is effectively losing value over time1. The analysis was published on the first day of UK Savings Week, an annual event started by the Building Societies Association that runs from 22 to 28 September 20251.
The comparison uses the current inflation figure of 3.8%1. Which? said the closer a savings rate is to the rate of inflation, the less value cash loses over time1. Its table of top accounts, with rates sourced from Moneyfacts on 22 September 2025, listed an instant-access account at 5% AER on balances up to £3,000, and fixed-rate accounts ranging from 4.43% over two years to 4.53% over five years1. On the Cahoot account paying 5%, Which? noted that interest is only paid on balances up to £3,000, and anything above that earns nothing1.
Separately, a Skipton Building Society survey cited by Which? found that 39% of savers rarely or never move their funds, with 21% of those respondents believing it is too complicated1.
"Our analysis on 22 September 2025 found the proportion of accounts that can beat inflation is dwindling fast, dropping from 80% in January to just 49% today."
Which? also set out features that affect the return actually received. On boosted deals, it said Chase's Saver with Boosted Rate offers 4.75% AER including a bonus rate of 2.25% fixed for 12 months, after which only the standard rate applies, currently 2.5% AER1. On regular savers, it said these typically accept between £250 and £500 a month and pay higher rates, citing Zopa's one-year account at 7.1% AER, but that saving £300 a month for 12 months at that rate would earn closer to £137 rather than the roughly £256 the headline rate might suggest, because each deposit only earns interest for part of the year1.
On tax, Which? said the personal savings allowance lets basic-rate taxpayers earn up to £1,000 a year in savings interest tax-free, higher-rate taxpayers get a £500 limit, and additional-rate taxpayers have no personal savings allowance1. It said Isas allow up to £20,000 to be saved tax-free each year, with adults able to choose four types: the cash Isa, stocks and shares Isa, innovative finance Isa and lifetime Isa1.
Why it matters for households
The fall from 80% to 49% means that, on Which?'s measure, around half of savings accounts now pay less than the 3.8% rate of inflation, so money held in them buys less over time1. The effect depends on the account and the balance: the 5% instant-access rate cited applies only to balances up to £3,000, with nothing earned above that1. For regular savers, the gap between the advertised rate and the interest actually received widens because deposits build up through the year1.
Tax treatment varies by band. Basic-rate taxpayers can receive up to £1,000 of savings interest tax-free a year, higher-rate taxpayers £500, and additional-rate taxpayers have no allowance, so interest above those limits is taxable1. Isas, which allow up to £20,000 a year to be saved tax-free across four product types, sit outside that allowance1. The Skipton survey finding that 39% of savers rarely or never move their funds indicates that many accounts are held on rates that may no longer reflect the market1.
What happens next
UK Savings Week runs from 22 to 28 September 20251. The inflation figure used in the comparison, 3.8%, is the current rate at the time of publication; the next inflation data has not been reported here1.


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